Global Market Review of Lingerie - Forecasts wholesale halloween costumes to 2022 - Europe Accounts for $11 Billion of Total Market - Research and Markets
DUBLIN--(BUSINESS WIRE)--Research and Markets swimwear manufacturer China has announced the addition of the "GlobalMarket Review of Lingerie - Forecasts to 2022" report to theiroffering.
The wholesale swimwear 2016 edition of this long-standing report provides - as ever - thecomplete retail market statistics and forecasts for the global lingeriemarket. This edition also focuses on the US and Chinese markets,analyses lingerie's supply chain and provides market shares for keybrands and retailers.
Europe accounts for US$11.67bn of the total, and North America forUS$7.93bn. Together they have a combined share of 66.3% of the worldtotal. The percentage share held by Asia is 20.4%, and the combinedshare of South America and the rest of the World is 13.3%.
Brands (retail or manufacturer) resonate with consumers because theytrust them. They trust them for fit and hence they are loyal to them.Therefore, hanging on to brands that the consumer believes in is vital.Hanes has done it very well in both North America and Europe withdifferent brand names. Triumph has done it well in both Europe and Asiawith the same names.
The future of distribution lies in organized retail. The dis-organizedmarkets in the developing world are being eroded. That means for abrand, being stocked in well-known retailers and for a retailer havingeither own brands or manufacturer brands that are trusted. The decisionson what to stock, either going forwards up the supply chain, ofbackwards down it, is one of the most important decisions to be made inthis business.
No one available at the moment.